Recent Pro-Proposition 27 announcement in California seen as response to previous attack announcement
As expected, the fight in California over what their sports betting market will look like is heating up faster than the summer temperatures, and one of the battlegrounds that has seen the most action lately is television. commercial, where cross-advertising attacks have occurred.
The two sides – indigenous tribes and outside operators – are at odds over who will control the multi-billion dollar sports betting industry that seems inevitable for California as it has been for more than thirty US states and DC which all operate their own markets. for their wagering residents.
We recently reported in California Sports Betting Debate Heats Up as Tribes Launch New Attack Ad that a tribe-sponsored 30-second attack ad aired and called their opponents liars for running ads and marketing that misinform the public.
The tribes claim that these ads give the impression that Proposition 27, one of the two major sports betting bills in the November ballot, will benefit the tribes when these spots are paid for by outside sports betting, so the Proponents of Proposition 27 have just hit back with an announcement of their own.
This new attack ad released earlier this week accuses “wealthy casino tribes who want all the money for themselves” of oppressing smaller tribes in the state, a clear attempt to pit the two tribal factions l against each other, a tactic that could work well.
California Tribes Divided on Sports Betting Issue – Casino Tribes vs Smaller Tribes
There will be billions of dollars at stake once the California sports betting gold rush kicks off and the tribes that already rule the casino gaming scene there of course want to control this new market, but s If they do, the smaller tribes in the state could suffer exclusion. Therefore.
In a recent press release, California Nations Indian Gaming Association President James Siva did his best to find out the truth about what Proposition 27 means for the native population of that state, saying:
The out-of-state companies and their Wall Street investors who fund Proposition 27 have deceptively tried to convince voters that their measure will help the tribes. The truth is now out. More than 50 tribes – including both gaming and non-gaming tribes – overwhelmingly oppose Proposition 27 because it jeopardizes vital funding that tribes use to support education, health care, cultural preservation and public safety of our communities.
The question will be up to California voters to decide in November.
CA voters will decide on Propositions 26 and 27 in November on the ballot
On the first Tuesday in November, a US election will be held, and in California on the ballot will be the two potential sports betting bills – Proposition 26 backed by a coalition of California tribes and Proposition 27 backed by the outside sports betting operators – and until then the battle will rage.
Each side will continue to claim that it has the best intentions for tribal nations and California residents, and informed voters will be able to vote for the take they believe in, two profoundly different ways to handle this new market that will create a new source revenue for the state.
Expect more attack ads and fake directives as voting time nears, an ongoing story we’ll keep you posted on, so check back here for the latest news.