No more red man: chewing tobacco brand moves away from Native American imagery and becomes America’s best: report


The Cleveland Indians became the Cleveland Guardians. The Washington Redskins became the Washington Commanders. And, now, Red Man chewing tobacco has become the best in America.

That’s right, in a long-awaited change, the tobacco company, headquartered in the United States in Richmond, Virginia, has moved away from its “stereotypical image of a Native American” on its product packaging. these last weeks.

According to the Richmond Times-Dispatch, tobacco was first introduced to the United States over a century ago. And, according to the report, its packaging had featured the image of a Native American for decades.

But it is no more.

“It’s something we’ve been exploring for a while now for the Red Man product,” Joe Ackerman, vice president of marketing for Swedish Match, which owns the brand, told The Times-Dispatch.

“We also very quietly engaged the Native American community and what they thought of the process,” Ackerman added. “Once we gathered all of this information, we decided it was in the best interests of the company and its values ​​to proactively engage and move forward with a new name. “

Thus, the Red Man brand left with Native American imagery. And America’s Best replaced it. But, according to the story, no changes were made to the product itself.


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